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The most cost effective way to sell your products is with a free FastCommerce online store.
Delight your shoppers with rich product descriptions, videos, variant images, color swatches, related products, and more.
Assign a product to multiple categories and help customers find exactly what they’re looking for with intuitive menus.
Create variants for a product with unique SKU, images, inventory level and price.
Collect and display product reviews on your product details pages, and manage them all in your control panel.
Selling internationally allows you to access a vast customer base beyond your local market. By venturing into new markets, you can reach millions of potential customers who are actively seeking products or services like yours. The world is your marketplace, and by embracing international sales, you can expand your customer reach exponentially.
No matter how healthy your sales volume is at the moment, it could always be higher. By extending access to your storefront to international customers, you’ll add millions of potential new customers who haven’t yet had the chance to buy your product. For instance, Europe holds an estimated 296 million online shoppers, 16% of whom already shop across borders. Another example is Latin America, an overseas market that is often overlooked by e-tailers. 139.3 million citizens of Latin America are predicted to shop online in 2023, with eCommerce sales projected to grow to $187 billion in the region. Why ignore potential sales of this magnitude?
By selling to markets in different climates and seasons, you can take advantage of peaks in demand for your product all year round. For example, if you’re selling high-quality snow boots, your peak demand at home is probably only around 4-5 months in the wintertime. If you expand to target markets in the Southern Hemisphere, you can leverage demand during otherwise slow summer months when it’s wintertime “down under.”
Opening up your online store to cross-border selling maximizes the number of shopping hours in a day as well as the number of shopping seasons in a year. If you only sell domestically, there are probably many hours when your site is more or less dormant. Targeting buyers in other time zones evens out your daily traffic spikes.
In many countries, Western goods carry a certain cachet. They are seen as better quality, more “cool” and exciting, and hold the stamp of having “made it” to a particular quality of life. It depends on your product, of course, but if you sell your goods overseas you could find enthusiastic shoppers who are eager to choose a product that represents the West. You can often raise your prices enough to cover the extra cost of cross-border fulfillment. For example, American products are highly in demand in China. 61% of Chinese are willing to pay more for American-made goods. In 2021, Chinese shoppers made online purchases over $2.78 trillion, far more than US shoppers who spent around $843 billion. This amounts to an extremely large Chinese online market that is highly enthusiastic to buy American goods.
Whenever you are ready to sell across the border, FastCommerce has everything you need to get there.
FastCommerce Translate will automatically translate your store to their local language.
FastCommerce Payments provides everything your business needs to accept payments from customers all over the world. Our solutions let you offer multiple ways to pay at checkout, including both global and local payment methods.
FastCommerce Tax lets you calculate, collect, and report tax on global payments with a single integration. Know where to register, automatically collect the right amount of tax, and access the reports you need to file returns.
FastCommerce omnichannel tools empower DTC companies to deliver personalized shopping and marketing experiences to end consumers.